The journal of the Association of users of banking services, AUSBANC, highlights this month Shop-Medieval as a successful company. To this end it publishes an article in its latest issue interviewing us.

Luis Serrano, Medieval shop owner.- Shadow of the Templars to Gandalf. The swords of Aragorn, Frodo or Arween, those of the Catholic monarchs, Julius Caesar or the Cid, the Arch of Légolas, armor of two meters and Chastity belts are some of the artisans objects sold by Internet Medieval store.

When Luis Serrano, expert in e-commerce, decided to open a store on line was not clear what kind of products sold. Their doubts dispelled when contacted about entrepreneurs who made medieval costumes and proposed them to sell them on the Internet. "And it worked". Then I decided that I wanted to make a medieval portal, "contact with suppliers who made swords and armor and added 'The Lord of the Rings' and 'Conan' licensed products and artisans working leather and stone".

To these artisan joining the project of Serrano was relaunch their business, Since, According to him, "many of them were limited to sell in the medieval markets".

Serrano has clients around the world. "We sell in Europe", mainly in Germany, France and Portugal, "but we are receiving requests from all continents". There are many products sold in the Medieval store. Ranging from two meters armor, that it reach cost 5.187 EUR, even swords, floretes, springs, Daggers and axes, through marquees, costumes and catanas.

Customers can also order customized products. "Designing a sword and our craftsmen make it following the design"; "in this case the price increases", says Serrano. Major customers are collectors, museos, producers of film and television, and theatre companies.

Templar, the Favorites

The shop also sells by theme. According to its owner, objects related to the Templars "objects are star of our shop". Ranging from swords to suits, passing gualdrapas to the horse, "rings or Templars crosses".

Others of the most demanded products are the weapons that appear in 'The Lord of the Rings', of them, Anduril of Aragorn sword is the most requested. "Every time that the television broadcasts 'The Lord of the Rings' or 'conan'", "the next day we have orders for some of their swords".

In addition to 'conan' and 'The Lord of the Rings', They also sell licensed Xena products, Robin Hood, Peter Pan, Don Quijote… and historical swords as the Reyes Católicos, Casting and Tizona del Cid swords, those of Charles V, Great Capital, the Duke of Alba, Alexander the great or Julius Caesar.

According to Serrano, "because it has been fashionable as medieval television sell more". The television series to that Serrano has sold products include 'Hispania', 'Red Eagle' or 'The shoulder bag'. Also "just send a request to Honduras with the costume of a conqueror, Spanish to make a documentary", Adds.

But the product greater curiosity aroused in the store's chastity belt, that costs a 255 EUR. "It is the most visited product on our website", especially since Australia. We do not know why, "but receives thousands of visits".

Serrano says that he created his store in crisis and has done well. "Electronic commerce is growing and what you need to do is sell well and build trust among customers".

ENTREVISTA_COMPLETA TIENDA_MEDIEVAL (PDF)

Written by Esther García López for the AUSBANC magazine.- Saturday, 30 in April of 2011

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